Review: NYX Tinted Brow Mascara

NYX Tinted Brow Mascara

Happy Wednesday! Let’s get past that mid-week low by having a little chat about a brow product I’ve been trying out lately. This is the NYX Tinted Brow Mascara, which I use in the shade ‘Espresso‘.

There are 5 shades for this product, with ‘Espresso’ seeming like the best fit for dark brown, almost-black hair. My hair is slightly darker than this shade, but I like to go a bit lighter so my brows look more natural, and not heavy looking. My brow hairs are naturally quite long and prone to moving, as well being very full. I wouldn’t call them thick, but they’re not thin brows either.

For me, I use brow mascaras like this one to apply some initial colour throughout, and help provide a little bit of structure to the hairs. As I typically don’t trim my brow hairs, they move around very easily, and that means that patches of skin show.

I then follow through with a brow pencil to fill in the main body of my brows, so if the hairs do move, the pencil then fills the space where my skin would show through. My current brow pencil is the GOSH Eyebrow Pencil in the shade ‘05 Dark Brown‘, which I’ve reviewed here.

My last step is to use a brow powder to set it all down. I’m trying the Essence My Must Haves Brow Powder in ‘10 My Kind of Brown‘. Throughout my entire brow routine, I avoid applying product to the tail of my brows, as the hairs are longest there, and the most prone to moving about. If I apply brow product on the tail, my brows up looking really odd during the moments my hairs aren’t lined up with where I applied the product. So I just stopped putting product in that area. This also helps it to look more natural and soft.

I skipped over this initially, but as brand, NYX is one of the controversial examples when discussing cruelty-free cosmetics. While NYX is certified cruelty-free with the leaping bunny logo, they are owned by L’OREAL, who test on animals where required. So while as an individual brand, NYX appear to be cruelty-free, if you want to abstain from giving money to a company that tests at all, bear in mind their parent company do not consistently follow with NYX’s cruelty-free ethics. For this reason, I don’t plan to buy any more products from NYX, and will be avoiding brands that are owned by parent companies that test where required by law. I will use up the products I have to avoid waste, but my future purchases will be changing.

The packaging itself doesn’t have any claims on it, but to quote from NYX’s website:

“No shame in wishing for a strong beautiful brow! Our foolproof tinted brow mascara helps your dream come true. It sets, tames, and tints brows for natural-looking wear. Our dependable formula leaves brows feeling soft while maintaining complete control.”

Quoted from:

While it claims to set brows, as I described already, I don’t really use it for that. But the latter two claims, “tame” and “tint” are definitely up my alley. I prefer natural looking brows, so while I do have a full brow routine that I described above, this is a product I’d consider using alone if I’m rushed for time in the morning.

NYX Tinted Brow Mascara

The packaging itself is a very conventional and simple tube. The main body of the tube seems to match the shade that it contains, which is a really nice way to tell them apart.

The mascara wand is fairly petite, although if you have thinner brows, you may run into issues with precision. On my brows however, it’s on the petite side, and easy to control through my brows.

As you may be able to spy, my brow hairs are prone to getting stuck in the wand. This is easy to clean up, but I’m very lazy, so that’s entirely on me. As you can also see, the end of the wand is prone to catching a clump, but that’s also to clean up. While the clump does appear, I don’t find this is a particularly watery or problematic formula. I rarely run into issues with crispy brow hairs, as the funnel of the tube helps remove excess product.

The shade itself is what I perceive as neutral in tone. It doesn’t lean super warm or cool, and that helps it fit my natural hair colour. As I said earlier, my hair is dark brown, almost-black, with mostly cool tones. But my hair does bleach warmer brown with rare strands of reddish-auburn. I find this helps blend into my hair colour regardless of how the light shifts the undertone of my hair.

In terms of performance, I find this lasts really well all day, especially alongside the other products in my brow routine. With this in my routine at the moment, I feel like I can start with this brow mascara, see how I feel application, then apply the other steps in my collection depending on what I’m in the mood for.

While I don’t plan to repurchase this because of my personal cruelty-free policy, I do feel intrigued to try more brow mascara type of products. If you’re not pursuing exclusively cruelty-free cosmetics, then I do think you might like this product if you want a setting or tinted brow product that is quick and easy to apply.

And this it the review of the NYX Tinted Brow Mascara! Thank you for taking the time to read my blog post. I hope you are happy and healthy, and I’ll speak to you again soon.

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