Review: Simple Kind to Skin Eye Make-Up Remover

Simple Kind to Skin Eye Make-Up Remover

Happy Friday! To round off the working week, I’m talking about a product that to me signifies the end of my day, which is make-up removers. They give a sense of finality to my day, as it always leads straight on to my night time routine and any skin pampering I have planned. Specifically though, I’m reviewing the Simple Kind to Skin Eye Make-Up Remover. Simple is a brand that I’ve written many reviews for their products in the past, including a travel size of their Facial Toner, and two of their eye creams.

So as you can see, I’ve worked through my bottle: I have about a third of the bottle left. An issue I want to tackle right away is the matter of going cruelty-free. I bought this just before I actively started changing my purchasing habits and while Simple doesn’t have the Leaping Bunny logo, there are conflicting reports online about the brand’s status. Some sites devoted to categorising brands’ cruelty-free status give an adamant “no”, while other sites give a “they’re basically cruelty-free but lack a certificate” judgment. This leaves me conflicted whether I want to support this brand further from my new cruelty-free perspective. However, if you want to be safe, I advise waiting until Simple are granted their certificate so you can have the certainty of what your money is supporting. I am struggling to distinguish the reliable sources from the unreliable, which is why I’m hesitant to link some of these pages in case they aren’t credible enough sources. If you have any advice on good ways to verify, or sites that are trustworthy, I’d love to know about it.

With that issue set aside, let’s talk about the product itself. I picked this up after experiencing some mild irritation around my eyes with the L’OREAL Micellar Water, which I reviewed here, I decided to pick up an eye makeup remover that would hopefully treat my eyes a little better. On the front of the bottle it claims to be able to remove waterproof mascara, as well as being free from artificial perfumes, colour, harsh chemicals, alcohol, parabens, animal-derived ingredients. Very ideal for people with sensitive skin and/or vegans – although the lack of a cruelty-free status like I discussed earlier, is something to bear in mind if this is important to you.

Simple Kind to Skin Eye Make-Up Remover

There are other claims on the back of the bottle, so let’s address those too:

“Designed for sensitive skin, loved by all skin types.

Our Eye Make-Up Remover is a perfect blend of multi-vitamins and gentle cleansers to effectively remove even waterproof mascara. Oil free. Suitable for sensitive eyes.”

So a consistent part of Simple’s marketing for their products is the multi-vitamins and lack of irritating ingredients like perfumes, colourings, and alcohol. As someone who does react to some kinds of alcohol, this is reassuring. For the most part, my experience with Simple’s products has been positive, with only their moisturisers not always fitting right with my skin type. Which means I bought this product expecting to have a relatively positive experience.

I didn’t feel the need to swatch it, but the eye makeup remover is a micellar water, and I apply this by pouring onto a cotton round, placing the wet cotton over my eyes, gently massaging it over my eyes to break up my makeup and then gently swipe the remaining makeup. I also use cotton swabs to spot-clean areas around my eyes that tend to need extra attention: including the inner corner, my lash lines, and sometimes the crease of my eyes if some eyeshadows are being stubborn, but this is rare.

The performance of the eye makeup remover is what I would consider relatively standard. It removes eyeshadow and most eyeliners relatively easily, using the method I described above. I find that waterproof makeup though takes a lot more effort to budge and is where my experience shifts.

With waterproof eyeliners, I tested this using my GOSH Velvet Touch Eyeliner which claims and performs relatively well as a waterproof liner, and it takes a lot more work to remove, including multiple cotton buds to slowly but surely swipe the eyeliner off my lids and cheek area. As far as mascaras go, I don’t wear mascaras often and I tested with a non-waterproof mascara that I have open right now which is the Miss Sporty Studio Lash The Miaoww Mascara, and I experience the same hassle that makes not want to wear mascaras on a day-to-day basis. Which is the nightmare of making sure it’s all removed when the day is over – where I wake up with panda eyes in spite of my effort and diligence. Because of how much work is required, I find this is when the ‘suitable for sensitive skin’ claim goes out the window for me: as the extra effort to remove waterproof (and non-waterproof makeup at times…) makeup irritates my very sensitive eyes – particularly my under eyes.

So my experience is a conflicted one: if you wear simple makeup the majority of the time with mostly non-waterproof makeup, I think this is a great option. But if you do like to wear mascara or depend on waterproof liners, so on, then I’d say give this a miss. I plan to use this bottle up, but I don’t feel driven to repurchase this product. Which makes me sad, because if/when Simple gets an official cruelty-free certificate, I can buy their products without hesitation, and I usually have great experiences with their products. So it makes me sad to not have a glowing review, but I’m not going to pretend this product is better than it is.

Thank you for taking the time to read my blog post, it really means a lot to me. I hope you are happy and healthy, and I’ll speak to you again soon.

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