Review: Maybelline Lasting Drama Gel Eyeliner

Maybelline Lasting Drama Gel Eyeliner

Happy Monday! To kick off the week, I want to talk about a makeup product I’ve pulled back into regular use, which is the Maybelline Lasting Drama Gel Eyeliner in the shade ‘02 Brown‘. This is one of those products that’s been known and talked about for a while in the beauty community. You can buy this product in Boots and Superdrug, and retails for £8.99 at full price.

The Lasting Drama Gel Eyeliner line comes in three shades, Black, Brown and Black Chrome, where the Black Chrome shade from my memory of it, had flecks of gold in it to give it a metallic-ish effect to it. I only own the brown shade, so please bear this in mind as I can’t say the formulas for all 3 shades are consistent or what their individual qualities are. I’m only talk about the one shade I own.

So I already mentioned that this is a makeup product I’ve pulled back into regular use, and I feel like a disclaimer is required here: this product is quite old. I started using this when I was still in university (I think my 3rd year) and put it aside quite quickly and since then (so around 3 years… yikes, I know) until I pulled it out about 2 weeks ago. The product is still in a good condition however though: I’m very strict about keeping my makeup and skincare in sealed boxes, out of direct sunlight, and I tested this before applying it near my eyes to check for any changes in the formula, irritation, and so on. So I am taking the age of the product into consideration with this review, but at the same time, it hasn’t gone off yet. Alright, disclaimer over, let’s move on.

Maybelline Lasting Drama Gel Eyeliner So I want to address the packaging first. It’s very minimalist, with a glazed tub and a silver metallic lid. The lid opens by twisting, and it has a satisfying budge to it when opening and closing. So if I knock it on the floor, it’s not going to burst open, so a thumbs up on the ergonomics side of things.

Next the brush that comes with it, which is pictured above. So up until this afternoon when I applied this eyeliner, I was using this brush as my applicator, so I have a fair amount of experience with it. It’s a small brush, so very compact and easy to travel with, and can be mistaken for a lip lining brush. As far as the shape goes, the bristles are set to be very thin which helps it apply in a reasonably thin line. This is great for me as I have hooded eyelids and I find thick eyeliner makes it look like I don’t have eyelids at all. My only gripe with the brush is that some of the bristles feel very hard and scratchy on the eyelids, which is why I’ve stopped using it from today and used my E.L.F. Angled Eyeliner Brush instead.

Maybelline Lasting Drama Gel Eyeliner

So the tub itself. It’s a small tub, fitting comfortably in the palm of my (small) hands, so also very convenient if you want to travel with it. As you can see from my picture above, I’ve worked into the product a little bit. I find that the very top ‘layer’ of the product, so untouched parts are the move creamy and consistent parts of the liner. When I start working into the dent I’ve made, I find it’s more patchy and dried out. I’m not sure if this is a factor of age or the product itself, but this is something to bear in mind.

Maybelline Lasting Drama Gel Eyeliner

The formula itself is creamy and fairly easy to apply. As you can see, it’s relatively pigmented, but it does lose it quickly so you’ll need to dip back into the tub very often to make the application consistent. Whether this is a positive or negative is really down to perspective: in my case, I’m okay with it as I don’t wear makeup all the time. But if you do wear makeup relatively often, you may find you work through this faster than you’d like.

Maybelline Lasting Drama Gel Eyeliner

Calling this type of product a ‘gel’ is a bit odd, but true enough a description in that it glides on easily, and from the swatch above, it doesn’t move when I rub it. On my oily eyelids, it’s relatively stable but it does the thing that all eyeliners I’ve tried do which is if the line is too thick, it transfers to my crease which you see from my [awkward] selfie above. As far as longevity goes, it lasts several hours, but depending on how oily your eyelids are, it’ll start to fade within a few hours. Carrying the pot and brush around is great for touch-ups in a makeup bag, and reapplying works fine if you mattifying your eyelids first.

So for my application today, I applied this on top of an eyelid primer (not that it made much of a difference) with no other eye products on my eyelids. I’ll list the makeup I’ve worn today at the end of the post.

Overall, it’s a decent gel liner, although it’s not mind-blowing or anything like that. I think this is great for anyone who hasn’t used a gel liner before, as it’s relatively affordable and easy to use, but there are definitely better ones on the market. While I would definitely consider repurchasing this, I’m not going to list an affiliate link right now until I’ve tried some more gel liners to compare to.

Thank you so much for reading my post today, it really means a lot to me. I hope you are happy and healthy, and I’ll speak to you again soon!

Makeup I’m wearing for the review photo: (in order)

  1. W7 Prime Eye Magic Eye Primer 
  2. Maybelline Lasting Drama Gel Eyeliner (with the E.L.F. Angled Eyeliner Brush)
  3. Hard Candy Brows Now! Brow Fiber Gel + Highlighter (highlighter end only)
  4. Rimmel Scandaleyes Waterproof Kohl Kajal (in 004 Taupe)
  5. The Body Shop Brow Definer
  6. GOSH Brow Kit (using brush in the kit)
  7. MUA Pro Base Prime & Conceal (in green)
  8. Physicians Formula Multi-Colored Corrector Powder Palette (in green, using the E.L.F. Complexion Brush)
  9. E.L.F. Under Eye Concealer & Highlighter (only the concealer end)
  10. Collection Pressed Powder (with the Eco Tools Retractable Brush)
  11. Limited Blush (with the Real Techniques Blush Brush)
  12. Maybelline Matte Maker Powder (with the Eco Tools Retractable Brush for touch ups)
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