Review: GOSH Velvet Touch Eye Liner

GOSH Velvet Touch Eye Liner

Happy Monday and hello to December! The year has flown by, and to kick off the final month of the year, I’m starting with a review of a product that I’ve been meaning to talk about for a little while. I did say I was going to do an Empties post for November, but I decided to postpone it and combine November and December together, and let that be a nice way to round off 2018. That’s weird to think about. Instead, I want to review a makeup product in my collection that I’ve been making a lot of use of lately: the GOSH Velvet Touch Eye Liner in the shade ‘Truly Brown‘. I’ve owned a couple of other shades from this line in the past, but for reasons mostly associated with the shade, they were decluttered from my collection.

As a brand, GOSH are a cruelty-free and vegan brand, which if you’re in the UK, can be found exclusively in Superdrug. While I bought this eye liner long before actively going cruelty-free, it makes me so happy to know they’re cruelty-free and that I have this brand as an option for the future. It’s also reassuring to know that I want to repurchase this in the future, I can do so knowing my ethical code for cosmetics aligns with theirs.

GOSH Velvet Touch Eye Liner

So back to the product: the packaging is very simple with a slim pencil with a lid, with the end colour-coded to match the shade. So in this case, the end is a dark brown to reflect its shade. But I had a green shade previously that had a green end to match. The packaging isn’t fancy by any means, but I’m personally fine with this, as I put higher priority on the performance of the product, and the packaging can be simple so long as it is functional and sensible. In this case, I would say it is: the lid doesn’t come off too easily, but it definitely could improve by having a little bit more resistance. It doesn’t have a sharpener on it like some other pencil liners do, which I personally don’t mind, as I have a sharpener in my tools stash that accommodates two different sizes which I like to reach for. If you prefer to have a sharpener with your eye liner, understandably this is a con for you, but as far as I’m concerned, this isn’t an issue.

In terms of the pencil itself, it sharpens quite easily, so you can shape the pencil to your desired effect. My photo above is the nib after lining both eyes today with the pencil, so you can see it does wear down. I still find it creates a stable line in spite of this, but if you want a super-thin line you’ll want to sharpen as you go, since the pencil is waxy enough that the heat of your skin will ‘melt’ it down enough that it glides onto the skin. I personally like this because it doesn’t tug the skin of my eyelids during application. So for me, this is a reasonable trade-off as I’d rather have a slightly faster-wearing down pencil rather than one that tugs or irritates my sensitive skin. If you don’t prefer this, that’s perfectly understandable, so bear this in mind if you’re considering purchasing this product.

I normally address this earlier on in my posts, but let’s look a few of the claims from Superdrug’s product page:

“-Rich colour pay-off

-Highly waterproof

-With vitamin-E and jojoba oil”

GOSH Velvet Touch Eye Liner

I personally think the colour pay-off is very good. While the nib wears down quickly like discussed earlier, you can achieve very pigmented and impactful liner looks. I was tempted to sharpen the liner to show you how fine the liner can get, but I think you get the point. Instead, I prioritised showing you more of the colour.

GOSH Velvet Touch Eye Liner

My looks are also likely to last all day, so I also agree the claim it’s waterproof is also true. I rarely have issues with this eye liner lasting all day, my only issues with longevity come from oily eyelids or applying over cream-based eyeshadows causing issues. It’s an interesting product because it is tricky to remove thanks to being waterproof. The only thing that budges it with any ease is oil, which is both a positive and a negative depending on the situation: oil-based makeup removers will have an easier time removing this product at the end of the day, but oily eyelids will give this liner some minor trouble in terms of performance.

However, I increase the longevity further by setting with a powder eyeshadow for those days I want to be extra sure. My photo above is just the liner on my eyes, and I can expect my liner to last most of the day without any other products to influence its staying power. I aimed for a relatively thin line, but with enough thickness to add some depth to my lash-line. In my opinion the liner looks creamy and soft, but also adds enough ‘oomph’ factor to it just on its own. On top of shadows, I find I want to add a dark brown/near black shadow on top just to top up the pigmentation as I find a lot of liners can be drowned out or diluted when applied on top of eyeshadows, but it’s not necessary.

Overall, I’m really happy with this eyeliner, and it’s currently my dedicated brown liner. I don’t have a liquid brown eyeliner on the go right now, as I’m enjoying working through a single shade of a liner product at a time. I have the feeling I’ll work through this liner relatively quickly because it requires sharpening quite often, but because it retails at £5.49 at full price, I don’t think it’s so expensive a product that this is a negative factor for me. It’s also on sale on Superdrug’s site at the time I’m writing, so there’s also a lot of room to get this product cheaper if you prefer to buy your makeup during sales instead. As someone with oily eyelids, I’m really happy with the performance, as I’m used to eyeliners just smearing or wearing away to almost nothing throughout the day, and while I occasionally get issues with smearing, I find for those days I think I’ll have that issue, setting with a powder shadow gives me the extra staying-power I need.

Thank you for taking the time to read my blog post, it really means a lot to me to receive your support. I hope you are happy and healthy, and I’ll speak to you again soon.

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