First Impression: Superdrug Simply Pure Cleansing Face Mask

Superdrug Simply Pure Cleansing Face Mask

Happy Monday, today I want to kick off the new week with a first impression of a product I recently pulled out of my stash. This is the Superdrug Simply Pure Cleansing Face Mask. I can’t give you an exact price at the moment as Superdrug’s site doesn’t list it right now, but like other products from the Simply Pure line, it’s very affordable with most, if not all, of the line being under £5.00.

I pulled this product out specifically because it’s colder and drier at the moment in the UK, and I wanted to keep using a clay mask that can handle my pores, but is gentler and kinder for my sensitive skin. My skin never stops being oily either, so I need to handle these two often conflicting skin issues carefully, and winter really makes this difficult. My skin feels dehydrated, sensitive and oily all at once so I need to tread carefully when it comes to skincare. Based on the claims on the front of the bottle, it suggests it should be a good fit for my skin, as there are no fragrances, parabens, and it’s designed to be hypoallergenic.

Superdrug Simply Pure Cleansing Face Mask

The back of the tube also has claims which I’ll list for you now, since my camera is driving me crazy and refuses to focus…:

“Developed for sensitive skin, Simply Pure products are mild, gentle and 100% fragrance free.


Paraben free

Dermatologically Approved

Simply Pure cleansing face mask is designed to provide a clearer and more radiant complexion. Enriched with natural clay, soothing Allantoin and calming Soothex, it helps draw out impurities and eliminate dead skin cells to leave your skin feeling clean and soft.”

The part that really matters to me at this time of year is the mild and gentle part. My mantra when it comes to skincare is to be as mild and gentle as possible as that’s what my skin responds best to, so I picked this face mask out with the expectation in mind this will be gentle and mild enough for my skin during winter. I’m not reactive usually to fragrance, but I think this is a positive for me regardless because my nose and stomach are sensitive to scents.

Naturally I want any clay face mask I use to draw out the impurities in my skin (my blackheads need to gooooo) but I wasn’t so concerned about the idea of this mask eliminating dead skin cells as I use an exfoliator after I remove my masks anyway to do that job instead.

Superdrug Simply Pure Cleansing Face Mask
Camera, why you no focus? [insert meme here]

As far as the formula itself goes, it’s a very light white clay that smooths out easily into a thin layer on the skin. I tried this just on my T-zone as that’s the oiliest area of my face during winter, where I use hydrating masks on my cheeks and jaw. It’s an easy formula to work with which is ideal for me as I prefer to have as little fuss in my routine as possible.

One of the things I’ve become spoiled with lately is that I’m now used to using clay masks that don’t dry down into a layer on the skin. I personally love that with clay masks as I find masks that dry down tend to over-dry my skin. I should have noticed this in the instruction where it says “leave on for 3 minutes then wash off”, but this is a mask that dries down very quickly. In a matter of minutes, this mask dries on most areas that I’ve applied it to. For me, this is a con, but realistically I need to stop expecting clay masks to not do that. It’s what I prefer, but realistically that’s not how they typically behave. If this doesn’t bother you, then disregard this criticism entirely, but during the winter especially, a mask like this drying down only makes my skin feel more suffocated, dehydrated and miserable. I imagine that if I used this outside of winter, this would be less of an issue for me, but I picked this out specifically for this time of year.

In terms of performance, this does help keep my pores clear, although I can’t say with confidence that it clears my skin even more. It’s relatively easy to wash off, although it does take a little bit of effort to wash away the areas that dried down. It’s very ‘meh’ for me, which is a shame because I’m always hoping the products I buy will wow me.

Overall, this is a product you can expect to see in my Products I’m Passing On post for this month, and I plan to pull out a new face mask from my stash to try instead. I considered putting this in my box to try out at a different time of year, but I already have a different clay mask waiting to be pulled back out, so I decided it was just better to pass this along to mum as she might find this works for her. I don’t regret trying it, but I don’t plan on repurchasing it either. I do like other products from the Simply Pure line, as I’ve reviewed the toner from this line as well, and enjoyed it well enough. If you’re in the market for a clay mask and don’t want to fork out a lot of money, this is worth a look at if my criticisms above don’t bother you.

Thank you for taking the time to read my blog post, it means a lot to me to receive your support. I apologise for being a bit patchy with my posts the last couple of weeks, I’m in the process of testing a few products, but I don’t want to rush out content at the cost of quality, so thank you for being patient.

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