Happy Friday! To round off the working week, I want to discuss my experiences with a product I recently pulled out of my benched skincare box. This is a product I bought off eBay years ago, and is the Cure Natural Aqua Gel. It’s possible you’re vaguely familiar or remember it well, as it was very popular in the early days of YouTube. It was this at this time that I bought this product, but have only recently started using it again.
You can find this on YesStyle’s site, and it was from here that I learned the brand is not fully cruelty-free. So as I described above, I did buy this years before I went actively cruelty-free, and my intention is to use it up to avoid waste. So if you’re reading my blog as a fellow cruelty-free consumer, this is one you’ll want to avoid.
As this is a product I bought years ago, I don’t remember how much I paid for it, but it was definitely a lot cheaper than the £33.00 (approximately) price tag that it advertises for on YesStyle’s site. I had a much tighter budget than I do now, and I wouldn’t have been able to justify the price tag at the time, and I can’t really now.
The packaging itself is a medium sized bottle, being fairly tall and slightly wide. It’s not what I personally consider travel-friendly, but because of the pump it would be easy to transfer some into a travel bottle or tub.
Where it is arguably travel-friendly is the stopper that you fit between the pump and the area of the cap that can twist off the bottle. This prevents the pump from pressing down and dispensing any product, and is a brilliant aspect of the packaging’s design. I really appreciate little things like this, and I like that I’m seeing more brands embracing this mechanism.
As far as claims go, I can’t quote anything from the packaging as it’s all in Japanese and I’m not fluent yet, but I am going to quote from YesStyle’s product page:
“In October 2017, Cure Natural Aqua Gel was the only Japanese Skincare brand to receive the brand of the year in the health and beauty skincare category by the prestigious World Branding Awards which was held at Kensington Palace, London.
Other winners include Apple, L’Oreal, Yakult, Facebook, Louis Vuitton, and other popular brands.
Cure Natural Aqua Gel is a gentle and natural exfoliating gel that removes dead skin effectively without causing undue stress to the skin.
Very gentle and removes only unwanted dead skin.Neither dries or thins your skin, preventing irritation and vulnerability to sun damage.Contains 90% revitalized hydrogen water and natural plant extracts from aloe vera, gingko and rosemary.
Does not use preservatives, fragrance, artificial colorings or alcohol that can irritate skin.
Gently and effectively removes old and dead skin cells to promote skin renewal and prevent skin problems.
Complements any facial regimen to allow moisturizers, serum and other skincare formulas to penetrate deeper and better.
You may also use Cure on your hands, neck, low-neck, elbows, heels and etc. A bottle shall last approximately four months using for entire body.
With regular use, Cure keeps your skin healthy, smooth and glowing.”
So there’s a lot to digest here, but the major claims that stand out to me are that it’s gentle and doesn’t provide unnecessary stress to the skin. The absence of ingredients like preservatives, fragrance and alcohol are also of important note for me. Especially in regards to fragrance and alcohol, as my skin can be reactive to these ingredients depending on how much is in the formula and the types of fragrance and alcohol.
I have oily-sensitive skin, and one of the major skin issues I deal with aside from acne, are that my skin can get congested very easily. So I do rely on exfoliating type of products to help prevent excessive buildup.
This sits on the side of my bathtub, where I grab this to use in the shower after I’ve washed off my face masks. I apply this twice: one application for my face, and another for my neck and collar bones. My neck is a weird area of my body in terms of skincare, where it’s not as smooth as my face, but isn’t quite the same texture as the rest of my body. I really enjoy using this on my neck as it keeps my neck from feeling rough and looking/feeling unpleasant.
The formula itself is quite conventional out of the bottle: a thick gel that you massage over the skin. As you massage into the skin, especially with water mixing with it as I use it in the shower, it becomes much more lightweight. After about a minute of gentle massaging into the skin, the product kicks into action.
As you can see photographed above, little bits of dead skin cells start to pill up on the skin and you just wash it off. This is a major reason why I use this in the shower, as it means I don’t have any residue of the gel or the dead skin cells left behind. It’s also why I apply it in two separate phases, so I can make sure that my face and neck get enough of the gel for each area to effectively exfoliate the skin.
As gross as it seems to have your dead skin cells pill up right on your hands, my skin feels much less congested after each application. I use this roughly 3 times a week, and I love how soft and smooth my skin feels having this as part of my skincare routine. It’s just unfortunate that the brand isn’t fully cruelty-free as I’d otherwise endorse this wholeheartedly.
This is one of those products that, as much as I love the performance, is one I’m keeping on my list to repurchase if/when the brand is one day cruelty-free. It’s their lack of a cruelty-free status that prevents me from providing affiliate links, as I can’t in good faith endorse it. I do not want to profit off of animal testing even passively. So if you’re a cruelty-free consumer like myself, I think this is worth having in the back of your mind for if/when Cure become a cruelty-free brand.
If you’re not pursuing an exclusively cruelty-free cosmetic experience, then I think this is worth looking into. The only other gripe is the price tag. But YesStyle have sales on brands often, so it might be worth wishlisting it and keeping tabs for if it goes on sale.
Thank you for taking the time to read my review. It means a lot to me to receive your support. I hope you are happy and healthy, and I’ll speak to you again soon.